The concept of the brand came after the birth of Javier Goyeneche’s son, Alfredo. ECOALF was born in 2009 when Javier was reflecting upon the world thinking about what we would leave to the next generation. With his frustration about the excessive use of the world’s natural resources, his idea was born to create a fashion brand that is truly sustainable. By integrating breakthrough technology ECOALF creates clothing and accessories made entirely from recycled materials. The brand represents the fabrics for the future generations.
In 2015, Ecoalf, through its own Foundation as well as the support from the HAP Foundation, embarked on its most ambitious project: Upcycling the Oceans. This is a worldwide adventure that will help remove marine debris from the bottom of the oceans thanks to the support of local fishermen. The revolutionary project aims to be replicated all over the world and its main objective is to recover trash that is destroying the sea, and transform it into top quality yarn to produce garments. This pioneering initiative has three objectives: to remove litter that damages marine ecosystems from our seas, giving a second life to recovered waste with a circular economy view, and raising awareness about the global issue that marine litter presents.
DID YOU KNOW…?
ECOALF is called after Javier’s son Alfredo.
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