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Curating brands 
for positive impact

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Curating brands 
for positive impact

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Curating brands 
for positive impact

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Curating brands 
for positive impact

A selection of some favourites

Thoughtfully curated brands for responsible living.

BUY LESS
CHOOSE BETTER
WEAR LONGER
KEEP THE LOOP GOING
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het faire oosten

Your universe of fair fashion & conscious living.

Over a hundred brands on 450 m², from fashion and jewellery to care, lifestyle, kids and gifts. A place for conscious shopping, meaningful connection and community action. Together we can make an impact.

Over a hundred brands on 450 m², from fashion and jewellery to care, lifestyle, kids and gifts. A place for conscious shopping, meaningful connection and community action. Together we can make an impact.

Explore all collections

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BRANDS WE VOUCH FOR

Brands for positive impact

We say 'No' far more often than we say 'Yes'. Everything in our department store earned its place and these are the brands behind it.

CONSUME LESS
SLOW FASHION
LONG LASTING
FAIR BY DEFAULT

HIGHLIGHTED new collection

Gofranck Jacket Indra Short

Jacket Indra Short€400,00

Gofranck is an Amsterdam-based outerwear brand creating sophisticated protection for life in the city. Inspired by urban movement, contemporary design and the ever-changing city climate, they create outerwear that brings together innovation, comfort and understated aesthetics.

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Dedicated Sweater Mora Patch Valley

Sweater Mora Patch Valley€119,95

Dedicated is a fashion brand with a very clear purpose of changing an industry that no one seems to question. An industry built on inhuman working conditions, pollution and toxic chemicals. Together with the most legit certifications in the industry, they provide a fair and square production to create clothes that matter and thus help move the industry forward.

Thinking MU Top Bloom Ellen
Thinking MU Top Bloom Ellen

Top Bloom Ellen€99,90

This Spanish sustainable fashion brand makes clothing for both men and women. Their t-shirts and sweaters feature colourful prints and humorous texts. For these unique prints, this brand often works with graffiti artists and graphic designers.

WHY WE EXIST

Fast fashion is no longer an option. Not for the planet, and not for us. It is time to change.

The alternative

So we built a platform of brands and people who take responsibility. Made slowly, made fairly, made to last.

What we can do together

Buy less. Choose better. Wear longer. Keep the loop going. Not there yet, but every choice counts.

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IMPACT JOURNAL

Stories of impact

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