Brixtol Textiles is a sustainable fashion brand that was started in a small kitchen in Stockholm, Sweden circa 2011 by two longtime friends Gustav Kjellander and Emil Holmström. The idea of parting with tradition and breaking the convention fuelled the birth of the brand and manifested in the shape of quality clothing inspired by a combination of British workwear and the 1960s mod culture. The garments are made of recycled wool. This wool is made out of collected used garments and production waste. The collected wool is then shredded into individual fibres and spun into new yarn. In this way, they can save energy, and water and decrease chemical pollution by minimizing wool production.
The duo behind Brixtol Textiles set out on a journey that eventually led them to the British Midlands, home of world-leading manufacturers in traditional British outerwear. The result of this unconventional relationship is Brixtol – an alternative classic for the independent and brave. The concept of exploring one’s individuality, continuous reinvention and rejecting the dull, the timid and the old-fashioned play a central role in the mindset of Brixtol.
DID YOU KNOW…?
The name “Brixtol” is a combination of the south district of London called Brixton and the city of Bristol. Brixton, an area where bands such as The Clash have their roots and the City of Bristol, is one of the true hangouts for the 1960´s mods.
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