Lässig develops products that are not only casual, beautiful and functional, but are also fun and make life easier. Sustainability is not a strategic catchword for them but an attitude. They increasingly produce with recycled, untreated and therefore environmentally friendly materials, the safety of which is continuously audited and ensured by accredited test institutes.
The brand started with some questions: Do diaper bags always have to look like diaper bags? Why is motherhood always emphasised and not womanhood? Why can’t these functional bags be fashion accessories at the same time? Why not make bags of materials that parents really like and would want to use all the time? Their answers to these questions: We can make a difference!
DID YOU KNOW..?
Lässig means “casual” in German, and that is also what they see as their philosophy: Simply Casual.
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