As we mark Oceans of Plastic Day 2025, it’s a powerful moment to pause, reflect and take meaningful action. Every year, an estimated 8 to 12 million tonnes of plastic flow into our oceans. That’s the equivalent of a full garbage truck of plastic dumped into the sea every single minute.
This waste doesn’t disappear. Instead, it breaks down into microplastics that persist for decades, harming marine life, disrupting delicate ecosystems, and ultimately making their way back to us through the food we eat, the water we drink, and the environments we live in.
The good news? Every choice we make as consumers matters. Here are simple, tangible ways to help reduce plastic waste and keep our oceans cleaner, healthier, and more alive.
1. CHOOSE PRODUCTS MADE FROM OCEAN PLASTIC
Opting for items created from reclaimed ocean plastic helps close the loop and supports companies actively cleaning our seas.
One of our favourite examples: Verb To Do, whose beautiful scarves are crafted from yarn made of ocean plastic. Stylish, meaningful, and planet-friendly.
Supporting brands that upcycle plastic is one of the most impactful ways to turn waste into value.
2. ALWAYS BRING YOUR OWN BAG
Single-use plastic bags remain one of the biggest contributors to ocean waste. By carrying a reusable bag, you eliminate the need for new plastic every single time.
We love our own canvas bag, as well as the colourful, durable styles from Susan Bijl and the clever designs by Not A Bag.
3. WEAR RECYCLED, LONG-LASTING OUTERWEAR
Fashion is a key part of the solution. Choosing thoughtful brands like MAIUM, whose raincoats are made from recycled plastic, helps reduce the demand for virgin materials, while keeping you dry in style.
4. CARRY YOUR OWN REUSABLE COFFEE CUP
It’s a simple switch with huge impact.
We adore the Beewise foldable coffee cup; lightweight, compact, and perfect for everyday use. No more single-use coffee lids or plastic-coated cups ending up in our oceans.
5. SWITCH TO PLASTIC-FREE COSMETICS
Better for your skin, better for the planet.
Plastic packaging from beauty products is a major pollutant, and often non-recyclable. We recommend Food for Skin, proving effective skincare and sustainability go hand in hand.
6. SKIP SINGLE-USE PLASTICS IN YOUR KITCHEN
Swap cling film and disposable plastics for reusable covers (tip: foodhuggers!), beeswax wraps, or silicone alternatives.
Small changes at home add up to big changes for the ocean.
7. CHOOSE NATURAL FIBRES OVER SYNTHETICS
Synthetic fabrics are a major source of microplastic pollution. With every wash, they shed tiny fibres that often end up in the ocean.
Whenever possible, choose natural materials like wool (Mulesing-free!), linen, cotton (Organic!), or hemp.
If you do wear synthetics, choose recycled versions or pieces that don’t need frequent washing, think outerwear or accessories.
TOGETHER, WE CAN MAKE WAVES OF CHANGE
Healing our oceans starts with small, everyday actions, carried out by many.
This Oceans of Plastic Day, let’s commit to thoughtful choices, conscious consumption, and supporting brands that protect our planet.
Cleaner oceans start with us.
