On our social media account, we recently shared a post saying: ‘Flowers are always a good idea’. And while that feels true, flowers are thoughtful, generous, and joyful, it also sparked a question we hear more often: Are flowers as innocent as they look?
The hidden story behind many bouquets
Behind many conventional bouquets is a supply chain that’s far from transparent. Large-scale flower production often relies on intensive pesticide use, high water consumption, and labour conditions that raise serious concerns.
A different kind of flower
That’s exactly why we chose the felted flowers by Sjaal met Verhaal. These aren’t flowers that try to imitate the industry, they reimagine it.
Each flower is: Handmade by skilled artisans in Nepal and Thailand, Fair trade, ensuring fair wages and safe working conditions, Long-lasting, designed to be enjoyed for years and Low impact, with no water, chemicals, or waste after use.
What you give isn’t just a flower, its meaningful work, craftsmanship, and dignity.
Flowers that don’t fade and do good
Felted flowers are long lasting. And they carry a story. Of makers. Of conscious choices. Of impact that lasts longer than a week.
Discover our flower stand this February
Throughout February, you’ll find a dedicated flower stand in our store featuring the felted flowers by Sjaal met Verhaal. Choose a single stem or create a full bouquet for Valentine’s Day, a birthday, or simply because you want to give something that truly aligns with your values.

